Sat.May 06, 2023

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Why the Traditional Web Design Model is Broken

Aspiration Marketing

The traditional web design model is broken. Whether you're an agency or a business, it leaves you extremely vulnerable to several risks and often does not produce optimal results. Growth-Driven Design is the new gold standard for delivering results and bringing measurable business value through web design. It is a smarter, agile, and data-driven approach that minimizes the pitfalls of traditional web design and produces high-performing websites.

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Weekend Favs May 06

Duct Tape Marketing

Weekend Favs May 06 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took on the road.

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How to Become a Ghostwriter

Rock Content

Ghostwriters are professional writers who specialize in producing written material on behalf of another person, company, or brand. They’re also an integral part of any digital-age company’s larger content marketing strategy, so there’s plenty of work out there for a genuinely great ghostwriter. Today’s brands and marketing departments rely on ghostwriters to produce everything from books, newsletters, and blog posts to speeches, scripts, and advertising copy.

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How to Build an Authoritative Website

Rock Content

Anyone looking to impress the Google Spider these days needs to understand the concept of an authoritative website. When ranking pages in their search engine, Google looks for authoritative website links and sources. What’s authoritative can be a bit subjective, though. What does that even mean? The truth is that it’s not as subjective as it sounds.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.