Lead Scoring + Meta Ads: The Secret to Better Targeting
Customers.ai
NOVEMBER 17, 2024
Ever felt like your Meta Ads budget is a black hole, swallowing your money without delivering the results you want? You’re not alone. On average, 37% of marketers say their ad spend is wasted on the wrong audience. Yikes! But here’s the good news. With lead scoring, you can rank your potential customers based on their likelihood to convert and by prioritizing the leads that are most engaged and ready to take action, you can focus your ad budget where it counts and stop wasting money on people wh
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