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For customers, your business is only as good as the reviews they find online. Your brand is what other people say about you when youre not in the room. Jeff Bezos, Founder of Amazon With the rise of review platforms like Google Business Profile, Yelp, and Facebook, reviews are now one of the most influential factors in customer decision-making. In fact, 93% of consumers say online reviews impact their purchasing decisions.
Advertising technology has entered a new phase that pairs personal privacy with targeting. The post The New Era of Cookie-less Ad Targeting appeared first on Practical Ecommerce.
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