The Drum

JULY 13, 2025

With new rules on food and drink ads incoming, Mike Craddock at NewGen explains how to make sure your marketing is HFSS-compliant, while still hitting the mark. Come October, the HFSS (high fat, salt, and sugar) regulations will change the way UK hospitality brands are allowed to advertise, especially online and via creators. The rules are clear, and the consequences are real.

Food 90

Food Advertisers Advertising Marketers 90

Seth's Blog

JULY 13, 2025

They can carry us away, amplify our work or slowly change everything around us. These arcs can easily become invisible forces, pushing us to make choices and to ignore their origins or consequences. Capitalism is the most common one, along with its shadow, industrialism. We show up on behalf of the invisible hand, engaging with the market in search of profit and productivity.

Product 151

Product Marketers Marketing 151

The Drum

JULY 13, 2025

Car brands didn’t just bring horsepower to the Goodwood Festival of Speed this year, they brought retail media strategies, immersive installations and merch drops designed to turn browsers into buyers. Hyundai stood out with an activation that mixed interactivity and reward. Visitors could take part in branded challenges to unlock access to a trackside grandstand, turning audience participation into a clear value exchange.

Retail 66

Retail Fashion Branding Marketers 66