Chief Martec
OCTOBER 23, 2022
One of the perennial criticisms of the martech landscape is that “most of these products all do the same thing.” Send an email. Render a web page. Analyze some data. This criticism has grown louder in proportion to the growth of the landscape. With an increasingly exasperated tone, people ask, for example, “What’s the point of hundreds of CRMs or marketing automation tools?
OnPassive Marketing
OCTOBER 23, 2022
Every event you plan needs sponsors. But with the competition, finding the money for sponsors can be challenging. But not to worry. This article will give you seven of the best ways to find a sponsor for your event in 2022. How to find a Sponsor: You will need to do some research and networking to find a sponsor for your event. Below are seven ways to help you find a sponsor for your event in 2022: 1.
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Digital Marketer
OCTOBER 23, 2022
As a business owner, finding great content ideas for Tiktok growth is important because you have to keep your audience invested in your offerings. You must find a balance between sharing fun content that brings the traffic and the educative content that keeps them. So, here are some helpful tips on content ideas that appeal to TikTok users and will help bring more followers.
Welcome Software
OCTOBER 23, 2022
In just a few short years, e-commerce has gone from 15% of retail sales to 22%. After dramatically uprooting the landscape of business, COVID-19 continues to have a lasting effect on the way consumers shop. Rather than being a temporary trend during the height of the pandemic, quarantine was just a jumping-off point for the rise of e-commerce. Today, e-commerce is bigger than ever, and businesses are scrambling to come to terms with this new business channel's new data security and compliance ne
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Welcome Software
OCTOBER 23, 2022
In 2020, Hershey's caused an uproar when it updated its classic Christmas commercial to a new, digital version. While some people were upset that the brand replaced the 30-year-old original stop-motion ad, that didn't stop Hershey's sales from growing 12% that year. Digital marketing is much more than shiny new ads. Digital marketing straddles the intersection of new advertising channels and emergent marketing strategies.
Welcome Software
OCTOBER 23, 2022
In just a few short years, e-commerce has gone from 15% of retail sales to 22%. After dramatically uprooting the landscape of business, COVID-19 continues to have a lasting effect on the way consumers shop. Rather than being a temporary trend during the height of the pandemic, quarantine was just a jumping-off point for the rise of e-commerce. Today, e-commerce is bigger than ever, and businesses are scrambling to come to terms with this new business channel's new data security and compliance ne
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