Education Management Partner Marketing Product Marketing 
Sprout Social
MAY 18, 2016
The initial focus is on lead generation instead of education. It’s all about educating your prospects first by showing them there is a challenge that exists and then you explain how your product can solve that problem. Create a Product Need. Show Your Product Market Fit. Hey #SanAntonio !
Adobe Experience Cloud Blog
JANUARY 25, 2010
This next B2B Marketing Thought Leader Interview is with Bill Odell, vice president of marketing at Helpstream , a Social CRM solutions company. Bill is responsible for the company’s overall marketing and go-to-market strategies and oversees all product marketing, partner marketing and corporate marketing activities.
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