article thumbnail

What’s new and what’s working, in B2B channel partner marketing

Martech

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

article thumbnail

How to Support Sales as a Marketer in a Changing Environment

Pam Didner

Roles based on management scope: Individual Contributor. VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing.

CRM 103
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

16 Facebook Engagement Post Ideas For More Likes and Shares

Hootsuite

Improve your marketing and social media content strategies (beyond Facebook) based on what you learn. Educate or inspire Asking questions makes your content more about your audience than you, and so does focusing on teaching or inspiring others. Earn more reach, thanks to the boost in comment engagements. Trust = sales.

Gen Z 110
article thumbnail

How to Run a Successful Virtual Event [+ Examples]

Hubspot Marketing

In the afternoon, you have a 1:1 via Zoom with your remote manager. Then, around 4 PM, you log into a company's webinar to learn more about Social Media Marketing in 2020. Additionally, attendees can use Zoom to network with other partners. Our amazing speakers who inspire, educate, and innovate our HUG communities.".

article thumbnail

How to Understand Your Audience and Tweak Your Content Strategy Accordingly

Marketing Insider Group

We’re talking about reaching out to different kinds of customers with content that’s all about marketing and selling. Because audiences today are savvy; they educate themselves. Say you’re a marketer who cares about resonating with their audience. This approach is changing the game. They sound natural with it.

article thumbnail

How To Build A Business That Builds Leaders

Duct Tape Marketing

Marketing Podcast with Robert Glazer. In this episode of the Duct Tape Marketing Podcast , I interview Robert Glazer. 00:47): Hello and welcome to another episode of the Duct Tape Marketing Podcast. I see way too many leaders managed to the exception. Don't make 'em managed salespeople. This is John Jantsch.

article thumbnail

8 Amazing Demand Generation Strategies to Boost Your Market Share

Sprout Social

The initial focus is on lead generation instead of education. It’s all about educating your prospects first by showing them there is a challenge that exists and then you explain how your product can solve that problem. Experiment With Partner Marketing. Demand generation is the inverse of that.