Adobe Experience Cloud Blog

OCTOBER 9, 2013

This included a 2-day discovery session, which got them up to speed and formed a base for how they’d use their new marketing platform. Client X now needed help to start using their marketing automation platform properly. What does education mean? Education strategy. Education plan.

New Markets

Adobe Experience Cloud Blog

AUGUST 14, 2014

Here are three, only slightly -biased reasons that marketing operations rocks, and why you should deeply consider a dedicated MOPS role for your team: 1. Marketing Operations is the Liaison to Your Marketing Automation Partner. If your focus is demand generation, acquiring new names for your database is your primary goal.

Thought Leadership

Adobe Experience Cloud Blog

SEPTEMBER 16, 2016

Back then, I had been shown the two best options that asset managers had for finding new investors at the time: referrals and cold calls. Nowadays, there are much better ways to do this for the investment industry and beyond using a marketing automation platform. No firm wants to get audited or fined.

Management

Lusha

JULY 17, 2024

Lead Generation Tactics on Social Media Engaging Content: Share valuable content that educates, entertains, or inspires your audience. Social Contests and Giveaways: Encourage engagement and attract new followers by running contests or offering giveaways. This could include blog posts, infographics, videos, or even live streams.

CRM