Marketing Insider Group

JANUARY 2, 2013

This is not easy or fast, but is a crucial element of content marketing. Writing educational, helpful content can be useful in building trust. It can also be used to prove your expertise – or ‘thought leadership’ in content marketing lingo. Be the best at something, then write about it. Be personal.

Marketing Strategy 98

Marketing Strategy Whitepaper Content Marketing Marketing 98

Hubspot Marketing

AUGUST 9, 2018

There are too many marketing roles and functions to provide a single definition applicable to everyone in this field. Before we dive into the various positions you can find within a marketing department, let’s discuss tools and education necessary to become a marketer. What You Need to Be a Marketer.

PR 122

PR Marketing Marketers Non-Profit 122

CXL

MAY 27, 2022

Demand generation meets this new market behavior and places much more emphasis on providing value before potential buyers ever see a sales message. Using this metric on your white papers, case studies, and videos is setting yourself up to fail. If you change your strategy, you need to change your metrics.

User-Generated 103

User-Generated Whitepaper eBook CRM 103

Hubspot Marketing

JANUARY 7, 2024

There are too many marketing roles and functions to provide a single definition applicable to everyone in this field. Before we dive into the various positions you can find within a marketing department, let’s discuss tools and education necessary to become a marketer. Some internships can lead to full-time jobs, too.

Copywriting 99

Copywriting CMO PR Social Media Marketing 99