CXL

JULY 21, 2022

Marketing will need to focus on lead generation (new MQLs), and customer success will need to drive retention and feature adoption. The Customer Success Manager is responsible for “going deep” and increasing the average number of features used by each user. Manny Medina, Outreach CEO [via Latka].

Customer Acquisition 100

Customer Acquisition Price User-Generated Promotion 100

Lusha

NOVEMBER 18, 2024

They: Manage the sales technology stack Implement sales methodologies Provide training and support to sales representatives Track sales performance Identify bottlenecks Develop strategies to improve efficiency and productivity Marketing Operations Specialists: These experts oversee the marketing technology stack.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40

Hootsuite

AUGUST 6, 2021

Right now, the average salary for a senior social media manager is only $81,000 USD —compared to $142,000 USD for senior email marketing managers and $146,000 USD for senior product marketing managers, according to Glassdoor. Suppose your product marketing team is promoting a new feature.

Management 141

Management Marketers Marketing Key Performance Indicator 141