Rock Content

APRIL 25, 2024

Tools like surveys, market research, and buyer’s personas can help you zero in on what’s most important to them. Go educational with your content TOFU consumers are still in the discovery phase of their buyer’s journey, so educational content is especially effective. Honesty is another way to gain trust.

Content Marketing 94

Content Marketing Customer eBook Education 94

Martech

MARCH 8, 2024

These continual AI updates have left marketers scrambling to find reliable and relevant AI marketing education and training resources. The AI Marketing Institute recently reported that lack of education and training was the No. 1 barrier to the adoption of AI for marketing.

Transform 104

Transform Education Marketing Marketers 104

Hubspot Marketing

JANUARY 7, 2024

There are too many marketing roles and functions to provide a single definition applicable to everyone in this field. Before we dive into the various positions you can find within a marketing department, let’s discuss tools and education necessary to become a marketer. Some internships can lead to full-time jobs, too.

Copywriting 99

Copywriting CMO PR Social Media Marketing 99

Rock Content

MAY 12, 2023

A digital marketer needs to possess a working knowledge of: Social media Search engines Websites Online advertising There are specializations that require more knowledge, though. You can enter this field without a college education, but it helps you to hold a degree. Indeed states that the average base salary is $62,299.

Digital Marketing 87

Digital Marketing eBook Marketing Marketers 87

Martech

DECEMBER 3, 2021

Learn more by watching Coveo’s Director of Product Marketing, Stephen Rahal’s informative SMX Next session for tips and tricks on creating an onsite search strategy that helps you better understand each visit and optimize every interaction.

Education 109

Education Analytics SEO Product Marketing 109

Search Engine Land

MAY 15, 2023

Flawed SEO content strategy Before investing in SEO, most SaaS product marketing teams will start creating content based on the customer journey stages. This type of content often revolves around branded terms that help with performance marketing and email outreach – but not SEO. Well, it’s a video streaming SDK provider.

SEO 118

SEO Customer Acquisition User-Generated Customer Journey 118

Martech

SEPTEMBER 28, 2021

“77% of B2B buyers state that their latest purchase was very complex or difficult,” said Julie Taylor, Lead Product Marketer at Introhive, in her MarTech session. “We weren’t educated. .” “We weren’t educated. “Well, that was me. We needed to ask for datasheets.

Customer Journey 127

Customer Journey Education Communications Product 127

Search Engine Land

FEBRUARY 15, 2024

For instance, if you’re bidding on educational keywords (e.g., “how do I…?”), For new campaigns, you’ll need time to analyze whether your audience reacts well and whether there’s a product-market fit. My other recommendation is to make sure your CTA aligns with keyword intent.

CRM 106

CRM Education Communications Branding 106

Hubspot Marketing

MARCH 28, 2023

Use Cases for AR and VR Marketing applications for AR and VR can vary, so let’s discuss a few examples. For one, AR is a high-quality tool for product marketing. The tech can overlay virtual elements to actual reality, allowing consumers to “test” products in real-life scenarios to see how they like it.

Entertainment 127

Entertainment Marketing Marketers User-Generated 127

Hubspot Marketing

JUNE 3, 2019

So, Airbnb created these subway ads to educate New Yorkers on why Airbnb is good for local business owners as well as community development. We can compare that educational message to the inspirational one below. For tips on marketing your products and services, read our simple explanation to product marketing.

Inbound Marketing 139

Inbound Marketing Marketing Marketers Education 139

Martech

NOVEMBER 11, 2021

This makes marketers’ online customer engagement more important now than ever. Director of Platform Product Marketing at ON24, while speaking at our recent MarTech conference, pointed to a Gartner report that found B2B buyers spend just 17% of their entire purchase journey with sales representatives. Elena Hoffman, Sr.

Whitepaper 119

Whitepaper User-Generated Education Product Marketing 119

Martech

SEPTEMBER 26, 2022

It’s all about answering questions, positioning your firm as the answer to customer challenges and educating people. This is the key to inbound marketing that performs. Fintech marketing should do more than entice and tantalize — it must educate. B2B fintech marketing. The future of fintech marketing.

Transform 110

Transform B2C Finance Affiliate Marketing 110

Duct Tape Marketing

JULY 20, 2022

In this episode of the Duct Tape Marketing Podcast , I interview Mark Kilens. He oversees Airmeet’s global marketing team responsible for brand, demand, lifecycle, and product marketing. This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network and SEMRush.

CMO 80

CMO Global Marketing Education SEO 80

Search Engine Land

MAY 30, 2023

Do you feel like they care about educating, entertaining or understanding their customers? Neglecting your channel is, in turn, neglecting your target market and will impact your other marketing efforts. Marketers have understood this message, but often they deprioritize YouTube based on the assumptions we discussed previously.

Branding 100

Branding Gen Z Transform Education 100

Sprout Social

MAY 3, 2021

A time to reflect, a time to educate. Tazi Flory , a Product Marketing Specialist and co-lead of Asians@Sprout, shares some of the conflicting emotions she experiences every APAHM. “I Working in higher education, Fowler points to students as a great source of inspiration for social. Or just don’t say anything at all.

Branding 118

Branding Education Place Product Marketing 118

Search Engine Land

DECEMBER 21, 2023

Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It Part of what I enjoy about April Dunford’s story is that, like me, she never set out to be a marketer. As someone without a formal marketing education, she asked a lot of questions. The answers left her unsatisfied. Trust me, it works.”

Transform 108

Transform B2C Whitepaper Marketing 108

Martech

DECEMBER 19, 2023

Click here to take the survey Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It By April Dunford Publisher: Ambient Press Part of what I enjoy about Dunford’s story is that, like me, she never set out to be a marketer. As someone without a formal marketing education, she asked a lot of questions.

Transform 116

Transform B2C Whitepaper Marketing 116

Martech

MAY 2, 2023

B2B marketers are expected to generate sales pipeline and customer revenue. Marketing teams are grinding daily to discover new ways to identify, engage, educate, win and expand customers.

Finance 97

Finance Customer Journey Digital Marketing Education 97

Martech

JUNE 6, 2023

In fact, the market will grow twentyfold to $2 Trillion by 2030, according to Next Move Consulting. Software providers are bringing new AI tools and adding AI capabilities to products marketers use every day. Last week at a marketing summit, I heard the phrase “Generative AI is the new intern.”

Transform 98

Transform Marketing Marketers Education 98

Lynton Web

JANUARY 9, 2024

Educate Your Staff on Personas Create a master persona document accessible to the entire team. Here's how to do it: Content Strategy: Tailor your blog posts, social media, and email marketing to address your personas' problems and interests. Product Marketing: Highlight features or benefits most appealing to each persona.

CRM 105

CRM Target Market Education Product 105

Hubspot Marketing

DECEMBER 11, 2019

While they both care about their finances and invest in things that can improve their careers -- like higher education. While many millennials buy their fair share of products, they also earn more annually than most older generations, are the most educated age group, and are notably optimistic about their futures.

Gen Z 145

Gen Z Millennials Finance Education 145

Hubspot Marketing

MAY 14, 2019

Marketing teams create content, host events, and launch entire campaigns dedicated to the people associated with that account, rather than the industry as a whole. Acquisition Marketing. Affiliate Marketing. Email Marketing. Persuasive marketing focuses more on the emotions and less on the facts. Product Marketing.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Martech

JUNE 23, 2022

The whole premise of agile marketing is exactly that: To be agile in our delivery of marketing assets, campaigns, educational content and product launches. The traditional annual marketing plan is a waterfall approach that does not support fast experiments. I’m sure I’m not the only one.

Marketing Plan 92

Marketing Plan Outbound Marketing Marketing Marketers 92

Unbounce

MARCH 12, 2024

E-learning’s growing popularity The global e-learning market was estimated to be worth $210.1 billion USD by 2030, so the demand for digital educational content isn’t just growing—it’s exploding. It’s ideal for educators and experts looking to monetize their skills and knowledge.

Product 59

Product eCommerce eBook Shipping 59

Martech

JULY 12, 2021

We spoke to Frances Dillard, VP of Brand and Product Marketing at Driscoll’s, about pivoting a fresh produce offering. “Driscoll’s has been around for 100 years, we’re family-owned, a private company,” said Frances Dillard, VP of brand and product marketing, herself a ten year Driscoll’s veteran.

Shoppers 126

Shoppers Shopper Market Millennials Retail 126

Neil Patel

MARCH 22, 2021

Instagram Live Rooms bring a fun new dimension to product marketing. Since they’re free to host, the Rooms may be a cost-effective way to market your goods and services. Instagram Live Rooms let you host engaging and informative Q&A sessions to educate your audience and deliver valuable content.

Gen Z 133

Gen Z Branding User-Generated Social Media Marketing 133

Sprout Social

SEPTEMBER 26, 2023

Educating employees about the associated risks and clearly defined use cases for AI-generated content helps alleviate this problem. The AI policy should also serve as a guide to educate employees, explaining the risks of inputting personal, confidential or proprietary information into an AI tool.

User-Generated 105

User-Generated Transform Marketing Marketers 105

Hubspot Marketing

APRIL 2, 2024

growth from April to June in 2019 and a 7.11% loss during the same time in 2021; Education and Health Services -- which saw 17.52% growth in 2019, but a 2.7% growth from April to June in 2019 and a 7.11% loss during the same time in 2021; Education and Health Services -- which saw 17.52% growth in 2019, but a 2.7%

Manufacturing 99

Manufacturing Communications Health Analytics 99

Content Marketing Institute

SEPTEMBER 4, 2018

It was an aha moment for my husband’s understanding of content marketing – content marketing is educational but is not about the products the company sells. Contentmarketing is educational. It’s not about the products the company sells, says @MicheleLinn. Click To Tweet. Pull-A-Part, a U.S.

Content Marketing 111

Content Marketing Non-Profit Transform Education 111

Martech

AUGUST 9, 2023

The best marketers in the world are available and eager to work with you. Creators are the most proficient, passionate and productive marketers, bar none. And they know the biggest secret of all marketing — how to get and keep attention. You don’t have to imagine. I’m talking about creators. Creators create.

Marketing 85

Marketing Marketers Energy Entertainment 85

Hootsuite

MAY 25, 2023

Who it’s for: Video creators, product marketers, educators, and content creators. Who it’s for: Content creators, marketers, educators. It has 120+ voices in 20+ languages, so you can tailor it to your needs. Source: Murf Price: Free! With subscriptions starting at $19/month. Then Invideo is for you.

Price 116

Price eCommerce User-Generated Advertising 116

Content Marketing Institute

NOVEMBER 12, 2018

Most content marketers focus on meeting marketing’s needs to build brand awareness, drive demand, or nurture prospects to convert them to qualified leads. Marketing, working with business units or product marketing, generates many content pieces and customizes them to satisfy various marketing channels.

Content Marketing 93

Content Marketing Whitepaper Customer Journey Education 93

Hubspot Marketing

FEBRUARY 5, 2024

With this data, you can iterate on your product and experience until you have something customers love, not just like. When customers love your product, marketing becomes much easier. Financial Services Marketing Strategies Marketing for financial services doesn’t have to be boring.

Marketing 97

Marketing Marketers User-Generated Influencer Marketing 97

Adobe Experience Cloud Blog

JULY 31, 2019

Dada, VP of product marketing and strategy at SolarWinds: “Product-centric customer education is a powerful tool to increase satisfaction and retention, as customers learn to get more value out of the products they buy from you.”. As noted by Geraldo A.

Customer 133

Customer Thought Leadership Customer loyalty Communications 133

Rock Content

APRIL 24, 2023

Content marketing plays an integral role in lead generation, branding, and product marketing. It’s no wonder so many business owners, marketers, and brand owners pay top dollar to outsource their content creation. Many users find the platform is easy-to-use and time-saving when it comes to finding a writer.

Place 80

Place Whitepaper Finance Price 80

Content Marketing Institute

DECEMBER 17, 2018

The program is focused on serving small-business owners, job seekers, educators, and teachers in underrepresented communities seeking access to digital skills training and education. Julia Cabral is a senior product marketing manager at LinkedIn (disclosure: a client). Grow with Google launched in October 2017.

Non-Profit 94

Non-Profit Education Marketing Marketers 94

Search Engine Land

MARCH 22, 2023

Here’s what you should have before developing your enterprise SEO strategy: Competitor research Market segmentation Benchmarks Product marketing roadmap Budget As Glinda, the Good Witch, said to Dorothy in “The Wizard of Oz”: “You’ve always had the power, my dear.

SEO 94

SEO Market Segmentation Education Product Marketing 94