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Generative AI and Customer-Centricity: How Three Companies Use Generative AI to Connect with Their Customers [And How You Can, Too]

Hubspot Marketing

The third wave of adoption will be transformational and will demand approaches that are organization-wide, enable continuous learning (via iterative feedback loops), and designed to shape new capabilities and processes. Saving time Adding value to processes Transforming processes Right now, we’re still solidly in the midst of Wave 1.

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How Driscoll’s pivoted from fresh in-store to fresh online

Martech

She recently restructured her organization to reflect a more formal omnichannel approach and to ensure a consistent brand experience across pre-purchase, digital engagement and shopper marketing, and post-purchase behavior. “Shopper marketing is where we spend most of our time and money now,” she said.

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