Content Marketing Institute

JANUARY 14, 2019

Ardath Albee, who has been a longtime pioneer in our industry, spoke about “ lifecycle marketing ” on the Marketo blog. She talks about shifting from “buying journey funnels” to “full-on customer lifecycle management.”. HANDPICKED RELATED CONTENT: How to Win at Content Marketing [New Playbook]. Interest and intent.

Whitepaper 111

Whitepaper B2C Marketing Marketers 111

Marketing Insider Group

APRIL 4, 2024

You can post regularly on social media without needing to constantly monitor your accounts by using a social media management platform, like Buffer. 2) Utilize PPC advertising PPC stands for pay-per-click, a type of marketing where companies pay for every click that their ad receives.

eCommerce 70

eCommerce Marketing Strategy Marketing Marketers 70

Marketing Insider Group

MARCH 28, 2024

Image Source: Visme To get started, read through these two resources: Content Marketing Strategy: A Definitive Guide How To Develop A Content Marketing Strategy (With Examples) Start by creating a content marketing strategy for the first 90 days of 2023. Then, it’s time to manage and execute your plan.

eCommerce 119

eCommerce Shoppers User-Generated Promotion 119