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How a smart email strategy helped Apple Rose Beauty thrive during the pandemic

Martech

When started the company, Alexander knew she needed a strong email marketing strategy. She wanted a flexible, scalable email marketing system with built-in automation features. She chose ActiveCampaign, a marketing automation platform that includes email marketing and CRM capabilities.

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How marketing automation empowers your team, and whole org

Sprout Social

In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools. Feel free to jump ahead: What is marketing automation? What’s the difference between email marketing and marketing automation? Why use marketing automation?

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Introducing Growmatik’s new pricing with a 50% Discount this Black Friday!

GrowMatik

As Growmatik continues to evolve into a robust omnichannel marketing automation platform, we’ve had to adapt our pricing model. Growth on autopilot through personalized marketing Start Now The post Introducing Growmatik’s new pricing with a 50% Discount this Black Friday! Write to us.

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What does a marketing automation specialist do?

GrowMatik

The process is becoming more and more complicated, which is why more companies are now looking for marketing automation specialists more than before. What does a marketing automation specialist actually do? Marketing automation is about using software to automate marketing activities.

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AI Marketing: A Comprehensive Guide to Grow Your Business

Spiralytics

AI marketing uses AI-powered tools and technologies to optimize marketing strategies, predict customer behavior, personalize content, and streamline processes. In short, AI marketing is about leveraging the power of data and machine learning to create more efficient, effective, and personalized marketing campaigns.

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7 Ways to Bring Your Emails Back to Life with Dynamic Content

Adobe Experience Cloud Blog

Author: Jeff Kupietzky Variety is the spice of life, but when it comes to your email marketing campaigns, it’s tough to find the right mix of spice and substance to satisfy your subscribers’ expectations and needs. It’s quick and easy—for both you as the marketer to set up and the recipient to click and respond.

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7 deadly reasons why marketing automation fails

GrowMatik

After the rise of social networks over the past ten years, marketing automation platforms have grown enormously and became an inseparable part of most businesses. The use of marketing automation enables marketers to increase user engagement and generate more qualified leads while saving time and reducing marketing costs.