Marketing Insider Group

NOVEMBER 1, 2010

At the same time, you know that social media has changed the marketing landscape : shouting to prospects with endless email offers may produce leads but you’re worried about the longer term implications to your market. So how do you incorporate social media into the marketing mix? Amplify good news. Interaction.

Marketing Mix 75

Marketing Mix Telemarketing Customer loyalty Social Media Marketing 75

Marketing Insider Group

MAY 18, 2010

For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.). Rita’s Water Ice tweeting about their flavor of the month on a hot summer day).

Social Media Marketing 76

Social Media Marketing B2C Telemarketing Whitepaper 76

Marketing Insider Group

JUNE 18, 2010

Follow these 6 Content Marketing Tips That Drive Leads. Nurture your email list with an invitation to visit a resource center that provides thought leadership from well-known experts, webcast and podcast replays, short videos and product demos, customer testimonials and case studies.

Telemarketing 74

Telemarketing Inbound Marketing Customer loyalty B2C 74

Marketing Insider Group

JUNE 2, 2010

I completely agree there is tremendous value in providing content such as news, opinion and thought leadership when there is no obvious or throbbing need. You are then well placed when they do have a problem and need a solution. Michael Brenner Jun 3 2010 Great point Daniel. I agree with your point on building trust 100%.

Content Marketing 76

Content Marketing Manufacturing Inbound Marketing Telemarketing 76

Marketing Insider Group

JANUARY 26, 2021

Marketing is a balancing act and when you’re trying to increase qualified leads, it should never be a guessing game. To develop a truly successful marketing budget, you first have to look back at marketing plans from years past. Step 2: Determine Your 2021 Marketing Goals. Email Marketing.

Thought Leadership 126

Thought Leadership Traditional Marketing PR B2C 126

Marketing Insider Group

JULY 27, 2010

Include thought leadership whitepapers, customer videos, podcasts, case studies, demos and product comparison guides. In some cases, emails like this may be the highest converting and have the lowest opt-out rates of all your email blasts. But they miss out on all those highly targeted offers.

Telemarketing 75

Telemarketing Inbound Marketing Customer loyalty Whitepaper 75