Marketing Insider Group
NOVEMBER 1, 2010
At the same time, you know that social media has changed the marketing landscape : shouting to prospects with endless email offers may produce leads but you’re worried about the longer term implications to your market. So how do you incorporate social media into the marketing mix? Share your thoughts, post a comment.
Marketing Insider Group
MARCH 27, 2020
But my advice for most marketers who aren’t selling beer or bread or toilet paper is to stop selling and blindly pushing your product. Stick to your content marketing plan! I spent a lot of time putting together the data and analysis in the article on the results of our approach to marketing ourselves.
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OnDemand CMO
DECEMBER 16, 2021
There are so many elements of a successful marketing strategy to master: branding, competitive differentiation, story-telling, digital, social, thought leadership, sales enablement, ongoing customer communications, and more.
Adobe Experience Cloud Blog
SEPTEMBER 15, 2015
So, how do you ensure you’re putting your coveted marketing dollars to good use with third-party events as a part of your marketing mix? Thought Leadership Presentations. Where the event(s) fit into your overall marketing plan/budget. Where do you find the most engagement? Case Studies. Predicted ROI.
Adobe Experience Cloud Blog
OCTOBER 23, 2014
So, I did a little daydreaming, and a little brainstorming and came up with, drum roll please, the Marketing Trifecta, a perfectly organized, marketing dream-team: Any well thought out, engaging, integrated marketing plan comes from a well-organized team. Modern Marketing b2b Consumer' Campaign Managers.
Adobe Experience Cloud Blog
FEBRUARY 10, 2014
According to the most recent Chango Retargeting Barometer, one in five marketers already has a dedicated budget for retargeting, and over 50% of marketers plan to increase their retargeting budgets in 2014. Retargeting is a type of digital advertising focusing on users who have previously visited your website.
Adobe Experience Cloud Blog
APRIL 11, 2014
We define programs as the individual activities – your email sends and paid programs, your physical and virtual events, your Pay-Per-Click ads, your social campaigns – that marketers plan to achieve their goals. So as marketers plan those individual programs, finding the right mix of channels is a top concern.
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