CXL

FEBRUARY 3, 2022

It can also be helpful for startups looking to expand without the resources to branch out beyond their existing target markets. For example, in 2021 accounting software platform Bill.com acquired spend management tool Divvy in order to increase its market share. Market development. New channels. Image source.

Customer Journey 96

Customer Journey User-Generated Marketing Marketers 96

Hubspot Marketing

NOVEMBER 19, 2020

Think of a jeans company that starts to design shirts and jackets – this company might have tapped out their market's interest in jeans, but those same customers might be willing to also buy clothing other than jeans from this company. Research Your Market. Featured Tool: HubSpot Market Research Kit. Download This Kit.

Marketing 142

Marketing Marketers Marketing Plan User-Generated 142

Hubspot Marketing

JUNE 24, 2022

Hubspot’s nonprofit marketing plan template can help you organize your nonprofit’s budget, team structure, and channels of choice to create your marketing strategy. Our nonprofit marketing plan template can help you: Complete a SWOT analysis for your organization. We've dedicated an entire section to these marketing strategies.

Non-Profit 145

Non-Profit Inbound Marketing Education Transform 145

Welcome Software

MAY 3, 2022

The building blocks of your marketing plan When developing your marketing campaign plan template, you should be able to apply it to multiple instances whenever you’re developing a new marketing campaign plan. It's about crafting memorable impressions and positive brand associations in the minds of consumers.

Key Performance Indicator 40

Key Performance Indicator Gen Z Marketing Marketers 40