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Interns Don’t Manage 24% of the Marketing Budget

Hootsuite

They’re the ones you call on to lead complex brand campaigns or unravel online PR disasters. The job titles don’t reflect many social media managers’ seniority yet—but they should. The depth of experience that workers like this bring isn’t entry- or even intermediate-level. These are senior team members. Request a Demo.

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8 Ways to Get Executive Buy-In for Larger Email Marketing Budgets, Besides ROI

Litmus

Why is executive ‘buy-in’ important for email marketing? You need (and want) leaders to be on board with your email marketing investment. You need executive buy-in for your email marketing to pay for raises for your team, buy new tools, continue investing in strategies, or add new team members.