Martech

DECEMBER 8, 2021

Kim Davis, editorial director of MarTech, interviewed email marketing professionals at our recent MarTech conference, discussing important changes to our Email Marketing Periodic Table, and, the industry as a whole. Image: MarTech Email Marketing Periodic Table. Focus on infrastructure. “It

Email Marketing 123

Email Marketing Transform Marketing Marketers 123

Litmus

AUGUST 13, 2021

In this webinar, Jonathan Harrell (Customer Success Manager at Litmus) and I talked about agile marketing and shared five ways you can use Litmus to speed up your whole email workflow. If you normally code your emails in tables, then wrap your Snippets in tables. Didn’t make the live webinar?

Analytics 103

Analytics Succession Management Email Marketing Management 103

Litmus

OCTOBER 15, 2021

Litmus Live —THE conference for email marketers—is almost here! This October 26th-27th, you’ll get how-tos, tips, and advice from marketing leaders and email marketing experts like Lyla Rozelle. Senior Growth Manager, Appcues. What’s your email marketing origin story? Lyla Rozelle.

Email Marketing 87

Email Marketing Communications Succession Management Management 87

Martech

OCTOBER 20, 2021

Do you really need yet another email marketing subsystem in that nifty customer success management platform you’re looking to license? When evaluating platform vendors, be wary of case studies, which typically conceal how much development work and fragile custom code went into the implementation.

Product 110

Product Succession Management Promotion Email Marketing 110

Litmus

DECEMBER 18, 2023

Why is executive ‘buy-in’ important for email marketing? You need (and want) leaders to be on board with your email marketing investment. You need executive buy-in for your email marketing to pay for raises for your team, buy new tools, continue investing in strategies, or add new team members.

Email Marketing 103

Email Marketing Transform Health Marketing 103

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

They also need to be great collaborators and have a solid understanding of the principles and strategies of data-driven marketing and modern demand generation, plus hands-on experience with a marketing automation or email marketing platform. Experience managing campaign execution across multiple channels.

Management 134

Management Thought Leadership Marketing Automation Platform B2C 134

Adobe Experience Cloud Blog

MAY 15, 2009

For email marketing , this means you can make some guesses when setting up your first campaigns. Tags: Marketing Automation email marketing landing page optimization lead scoring marketing automation technology marketing. You don’t have to be perfect; you just need to strive to be as good as Google.

Marketing 48

Marketing Marketers Email Marketing Succession Management 48