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3 Types of Marketing Attribution Software to Try in 2020

Hubspot Marketing

Despite (and because of ) the many technologies marketers use, determining what drives a sale remains one of the messiest areas of marketing. What is Marketing Attribution? Multi-touch attribution tools are exactly what they sound like: software that teases out which of many touchpoints is responsible for the sale.

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Unlocking link building budget with the right metrics

Kevin Indig

Wish you could get more traffic from Google? Half the battle is understanding WHAT you need to fix on your site. AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. This is the power of Ahrefs Webmaster Tools! I think that’s a mistake.

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