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How Content Audits Help The HubSpot Blog Age Backwards — A Peek Into Our Process

Hubspot Marketing

In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on the HubSpot Blog. We’ve run content audits in the past — but not like this. We ran the audit in three phases: Phase 1 addressed our oldest content. Phase 2 evaluated our lowest-performing content.

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High-Performing Social Media Content Strategy (2025)

SocialPilot

You need a content strategy that’s sharp, scalable, and rooted in results. This blog is your roadmap to building a high-performing social media content strategy in 2025—one that aligns with your marketing goals, speaks directly to your audience, and makes every post count. It’s structured – Not “what should we post today?”

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What No One Tells You About Marketing Campaigns and Funnels

DIY Marketers

Let’s talk about lead generation funnels and how to make sense of the confusion between marketing campaigns and marketing funnels. I’ll say it over and over again. Honestly, it just depends on who’s using the term and what “silver bullet” solution they are trying to sell you.

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