Barilla’s VP Data & Analytics: ‘at the end of the day, we want to get more people to enjoy our brilliant pasta’
Econsultancy
MAY 11, 2022
And every kind of data point – from website visitors to product purchases to event sign-ups – needs to begin with a use case: a clear view on how the business is going to use the data you’re providing. Do we have the team to do it? Is it going to drive us gain? Can we do it quickly?
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