Barilla’s VP Data & Analytics: ‘at the end of the day, we want to get more people to enjoy our brilliant pasta’
Econsultancy
MAY 11, 2022
And every kind of data point – from website visitors to product purchases to event sign-ups – needs to begin with a use case: a clear view on how the business is going to use the data you’re providing. We want to fit into that, but with data along the way – so we can help people learn how to adopt it a bit better.”
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