Barilla’s VP Data & Analytics: ‘at the end of the day, we want to get more people to enjoy our brilliant pasta’
Econsultancy
MAY 11, 2022
“Even though we’re a data team, what we’re trying to do is transform the way we communicate with people,” she explained. Barilla’s data team uses a proof of concept cycle to determine which solution is worth putting its collective energies into. Do we have the team to do it? Can we do it quickly?
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