article thumbnail

2 Ways to Take Back the Power in Your Business: Part 1

Digital Marketer

With our heads down, the focus is on the key performance indicators (KPIs) of the necessary activations to achieve the bottom-line goal rather than the focus being on the goal itself. Knowing what you want maintains momentum and breathes energy into tasks that otherwise would be monotonous.

article thumbnail

Embodying “Work From Anywhere”: Sophie Gil's Digital Nomad Life

Buffer Marketing

Recently, I’ve undertaken a much bigger project that will likely span a few years – I bought a plot of land with a house in Sri Lanka and plan to transform it into a boutique hotel. If there was any organization, it was on a quarterly basis, setting objectives or Key Performance Indicators (KPIs) for the upcoming quarter.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Content Repurposing: Transforming Old Content into New Opportunities

Rock Content

Adapting one idea to create multiple pieces requires less energy, money, labor, and time than starting over from scratch with each new post. Decide upfront what your key performance indicators (KPIs) are going to be by considering factors like content type, target platform, and current marketing goals.

article thumbnail

How to optimize your content strategy across the customer journey

Martech

Example: For a sustainable energy company, a blog post titled “How to Reduce Your Home’s Energy Use” can provide practical tips and introduce the concept of sustainable energy solutions without a hard sell. Create comprehensive blog posts that answer these questions in an informative, accessible manner.

article thumbnail

The Ultimate Guide to Marketing Campaigns

Hubspot Marketing

See how my broad campaign purpose instantly transforms into an actionable, attainable goal? First, I’d define my key performance indicators (KPIs) for each medium, which may look like: Instagram engagements (likes and comments) and profile tags. Determining such distinct measures for your campaign is tough — I get it.

article thumbnail

Barilla’s VP Data & Analytics: ‘at the end of the day, we want to get more people to enjoy our brilliant pasta’

Econsultancy

“Even though we’re a data team, what we’re trying to do is transform the way we communicate with people,” she explained. Barilla’s data team uses a proof of concept cycle to determine which solution is worth putting its collective energies into. Do we have the team to do it? Can we do it quickly?

article thumbnail

2018 Content Marketing Toolkit: Tips, Templates, and Checklists

Content Marketing Institute

They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring. Key performance indicators – metrics to gauge content performance against goals. First and foremost – follow the framework. Set your editorial calendar.