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How millennials use social media: What marketers need to know

Sprout Social

After dominating the headlines for over a decade, the generation—born between 1981-1996—took a step back as Gen Z sauntered into the limelight. We built the culture Gen Z now thrives in.” That’s why we gravitate toward content that teaches, entertains or makes us feel seen.

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11 marketing leaders who put social media first

Sprout Social

Weve curated a list of 11 marketing leaders charging toward a new age of businessone with social positioned firmly at the center. Turn to this list when you need a fresh perspective on building a cutting edge marketing plan and real world examples of social-first strategy.

CMO
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12 Content Marketing Trends to Keep an Eye in 2021

Rock Content

Without face-to-face activations and with limited possibilities for physical interactions, all businesses had to look at their Digital Marketing plans with a new perspective. The strategy can be applied in the different phases of the consumer’s journey , from attraction to the transformation into a brand advocate. Visual Search.

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39 Instagram story ideas to boost engagement for your brand

Sprout Social

They’re entertained, you rack up engagement—it’s a win-win. With the tap of a finger, your audience transforms your before into an after image, like magic. AR is extremely popular with the younger generation. According to Snapchat, 92% of Gen Z want to use AR for more immersive shopping experiences.

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How to Supercharge Your Social Media Marketing Strategy

Sachs Marketing Group

So, are you ready to take your social media marketing to new heights? Dive into our comprehensive guide and discover the secrets to supercharging your social media marketing strategy. Transform your brand’s online presence, captivate your audience, and drive results like never before.

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Other popular topics include news-related content, audiobooks and other miscellaneous entertainment. A further 7.8% Meanwhile, a massive 4.1 million in the US, and 1.8