article thumbnail

Optimizing Event Planning: 7 Ways Event Technology Eases The Process

Marketing Insider Group

To simplify data collection, transfer, and integration, consider using a combined platform for event registration, promotion, and marketing. Some marketing automation platforms (MAPs) include all these features and can help you eliminate duplication of activities. ActiveCampaign. Salesforce. Lucky Orange.

article thumbnail

How to Leverage Stripe Events in Marketing Automation With Growmatik

GrowMatik

By understanding how Stripe Events function and the valuable insights they provide, businesses can unlock the full potential of their marketing automation strategies. What are Stripe events and why are they important? Stripe Events represent specific occurrences or actions within the Stripe payment platform.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is marketing automation software and what does it do today?

Martech

The platforms also typically provide centralized marketing databases and a basic level of reporting on web traffic, visitor behavior and campaign results. Combined, the core features offered by most marketing automation platforms profiled in this report include: Email marketing and landing page development; Lead management (i.e.,

article thumbnail

Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

Number of user seats. Features and Capabilities of Marketing Automation versus CRM. Now, let’s take a comprehensive look into the specific capabilities of a marketing automation system compared to CRM alone. Marketing Programs / Lead Generation. Social Marketing. Architecture.

CRM 132
article thumbnail

7 Ways to Generate Leads on Social Media

Adobe Experience Cloud Blog

Author: Lisa Marcyes When you hear the term lead generation, social media probably isn’t the first thing that comes to mind…but maybe it should be. In this blog, I’ll outline seven ways that you can generate leads on social media: 1. Flash deals and discount codes are a great way to increase brand awareness and generate demand.

article thumbnail

The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

So, if you can weave together the endless list of possible content choices and channels, with the strategy that speaks to your audience in the voice of your brand, you know exactly what content marketing is and how to make it grow your business. . Why Content Marketing Is Important. Marketing automation. image source.