The Perfect Match: How to Best Evaluate Third-Party Event Sponsorships
Adobe Experience Cloud Blog
SEPTEMBER 15, 2015
I’m talking about tradeshows, hosted-buyer programs, conferences―anything where you’re giving funds to a third-party in hopes of connecting with your target audience in a live-event venue. So, how do you ensure you’re putting your coveted marketing dollars to good use with third-party events as a part of your marketing mix?
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