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7 Rules to Live By for Creating Legendary Webinars

Adobe Experience Cloud Blog

Author: Tania O''Connor Webinars, done well, can be an integral part of your event marketing mix. They are a chance to get to know your market, leverage the expertise that resides in your organization, and establish thought leadership. Event Marketing'

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How to Make it Rain in the Marketing Department: Selling Event Sponsorship for Beginners

Adobe Experience Cloud Blog

Author: Julie Ritchie If you’re like most marketers, events are part of your marketing mix. Events are a great way to drive opportunities and engage every aspect of your marketing funnel. Event Marketing' And why not? Happy selling!

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The Perfect Match: How to Best Evaluate Third-Party Event Sponsorships

Adobe Experience Cloud Blog

I’m talking about tradeshows, hosted-buyer programs, conferences―anything where you’re giving funds to a third-party in hopes of connecting with your target audience in a live-event venue. So, how do you ensure you’re putting your coveted marketing dollars to good use with third-party events as a part of your marketing mix?

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How to Create Your 2021 Marketing Budget Plan [Step-by-Step Guide]

Marketing Insider Group

Thought Leadership. Another 55% say they’re focusing more on thought leadership content. Make sure a portion of your marketing budget goes to this valuable strategy. Thought leadership positions your company as an ideological go-to when things get tough or questions arise. Content marketing.

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How to Run a Successful Webinar from Beginning to End

Adobe Experience Cloud Blog

Author: Mary Kate Francis Webinar programs are important in any marketing mix for several reasons. They provide a convenient forum for your company to establish itself as a thought leader in your space and help develop your brand voice.