Event Marketing Marketing Marketing Mix Thought Leadership 
Adobe Experience Cloud Blog
AUGUST 6, 2014
Author: Julie Ritchie If you’re like most marketers, events are part of your marketing mix. Events are a great way to drive opportunities and engage every aspect of your marketing funnel. So, how do you throw a successful event without blowing your marketing budget for the year? And why not?
Adobe Experience Cloud Blog
JUNE 15, 2013
Author: Tania O''Connor Webinars, done well, can be an integral part of your event marketing mix. They are a chance to get to know your market, leverage the expertise that resides in your organization, and establish thought leadership. For example, say you are marketing office supplies. Informative B.
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Adobe Experience Cloud Blog
SEPTEMBER 15, 2015
Author: Stacey Thornberry Marketing has historically been seen as a cost center with marketers constantly working to prove ROI and fighting to be perceived as a profit generator. A marketing tactic that’s traditionally seen as one of the most pricy investments? Third-party events. Thought Leadership Presentations.
Marketing Insider Group
JANUARY 26, 2021
If you’re like most companies, you realized in 2020 that annual marketing budget planning doesn’t work anymore. Unsurprisingly, 46% of B2Bs say they’re paying closer attention to their marketing’s direct impact on sales post-pandemic as well. Quick Takeaways: Annual marketing budget planning isn’t ideal anymore.
Adobe Experience Cloud Blog
FEBRUARY 17, 2017
Author: Mary Kate Francis Webinar programs are important in any marketing mix for several reasons. They provide a convenient forum for your company to establish itself as a thought leader in your space and help develop your brand voice. Here are five steps for running a smooth webinar, from conception to measurement: 1.
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