article thumbnail

A Roadmap for B2B SMBs to Achieve Digital Transformation

Marketing Insider Group

Currently, around 73% of those making B2B buying decisions are millennials. You need to attract their attention with content marketing efforts that demonstrate solutions, expertise, and thought leadership. Marketing platforms that combine web, email, social, metrics, and workflows in one intuitive app.

Transform 107
article thumbnail

Why Marketers Should Consider Brand Activations at Festivals in 2019

Adobe Experience Cloud Blog

High ticket prices like those found at this annual event don’t discourage Millenials. A cottage industry of millennial-focused brand experts and consultants has formed to better engage this particular age group & their buying power. Talking the Talk Leads to Engagement Marketing. million of whom are millennials.

Branding 132
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Double Duty: Why Hybrid Events Hook Millennials

Adobe Experience Cloud Blog

There’s something about Millennials and the distinctive way they approach the world that gets us talking and theorizing. But there’s no debating this fact: marketers can’t ignore the power of Millennials and how they’re reshaping business. According to Pew Research , Millennials officially compose the largest U.S.

article thumbnail

The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Once you get your content marketing strategy going, it’s that positive snowball effect in action.