article thumbnail

How to Build a Content Strategy for Event Marketing

Marketing Insider Group

You’ve no doubt considered how you will use display ads, email marketing, and social media to market your event. But how much thought have you put into your content strategy for event marketing? After all, your other marketing activities depend on great content. Tag your speakers and event partners.

article thumbnail

9 Biggest Event Trends of This Year

Marketing Insider Group

Working long hours and putting work over personal life is becoming increasingly unpopular with today’s millennial workforce. Check out some interesting stats: Searches for “hybrid event” have increased 237% in the last 5 years. 97% of event marketers believe that the number of hybrid events will increase beyond over the next few years.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

A Roadmap for B2B SMBs to Achieve Digital Transformation

Marketing Insider Group

Currently, around 73% of those making B2B buying decisions are millennials. Marketing platforms that combine web, email, social, metrics, and workflows in one intuitive app. Investing in Digital Marketing. Many B2B SMBs use digital marketing to generate traffic and leads. trillion in the U.S. Why the Change?

Transform 110
article thumbnail

13 Examples of Experiential Marketing Campaigns That'll Give You Serious Event Envy

Hubspot Marketing

Experiential marketing (also known as xm marketing, engagement marketing, event marketing, on the ground marketing, live marketing, or participation marketing), might sound a bit like event marketing, which makes sense — experiential campaigns do tend to be event-centric.

article thumbnail

The Biggest Event Trends for 2020

Marketing Insider Group

Working long hours and putting work over personal life is becoming increasingly unpopular with today’s millennial workforce. AI-powered Chatbots can be used for pre-event marketing and customer service to answer common questions, automate ticketing and follow up leads. Mindfulness and Wellness.

article thumbnail

Master the Art to Finding the Right Referrals

Duct Tape Marketing

Social media is an important part of our daily business and especially with the millennial market, it’s a must to be active. LinkedIn is a powerful networking tool for referral marketing and often underutilized. Give a referral to a business colleague. Not a believer of karma? Everyone has a story. What’s yours?

article thumbnail

What You Can Learn from Real-Life Marketing Examples

Exposure Ninja

This guide combines some of the best examples of traditional and digital marketing types to help you understand how various marketing campaigns look and how different platforms are used. Let’s start with traditional marketing. Print Marketing Examples Print marketing refers to any marketing material that’s printed.

PR 52