Adobe Experience Cloud Blog

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Generating Brand Awareness.

Event Marketing 134

Event Marketing Customer Acquisition Marketing Marketers 134

Adobe Experience Cloud Blog

NOVEMBER 4, 2014

As buyer behavior changes, an influx of technology and best practices follow suit. Sending your employees to conferences like ad:tech allows them to learn about, and invest in new technologies. In addition, events and their parties are a great place to make connections for future partner collaborations.

Thought Leadership 134

Thought Leadership Event Marketing Customer Journey New Technology 134

Adobe Experience Cloud Blog

APRIL 21, 2020

It’s no secret that this is a challenging time for field marketers and event marketers. By now, we’re all well aware that we need to pivot from in-person to virtual events – but knowing how to get there and how to achieve your desired result is easier said than done. Having backup plans in place is critical for success.

Thought Leadership 167

Thought Leadership Event Marketing Marketing Marketers 167

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Once you get your content marketing strategy going, it’s that positive snowball effect in action.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145