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Seasonal PPC: Your guide to boosting holiday ad performance

Search Engine Land

Take the fashion industry. But get it right, and you’ll ride the seasonal waves to PPC success. Plan your peak When planning for seasonal events or promotions in digital marketing, it’s crucial to recognize that seasonality typically unfolds in three distinct phases: Pre-phase. Or consider travel.

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Why we care about mobile marketing: A guide for marketers

Martech

Understanding the basics is critical to the successful planning and execution of a mobile marketing campaign. For example, clothing retailer ASOS used augmented reality to digitally fit hundreds of designs onto models during the pandemic, successfully avoiding in-person fashion shows. This space is changing constantly.

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The lean social team: How Sprout powers efficiency for social marketers and proves their ROI

Sprout Social

Essentially, social media managers flying solo must be human Swiss Army knives to successfully plan, create, schedule and report on social content. River Island , a major international fashion retailer, has seen the results first-hand. It’s a win-win for you and your customers.