Martech

JANUARY 31, 2024

Turn challenges into inspiration As a marketing leader, you’re probably familiar with being in this position: Leadership passes down very ambitious goals for your department’s key performance indicators (KPIs) at the start of the fiscal year. Lofty goals can come as a shock and sow the seeds of self-doubt.

Transform 105

Transform Key Performance Indicator Communications Finance 105

Rock Content

NOVEMBER 5, 2023

Regardless of its industry, niche, or long-term goals, every business needs a solid marketing budget in place. Having a plan in place ensures you’re not needlessly eating into your profits, as well as that you’re spending your money in the right places. Work with your team to set both long-term and short-term goals.

Management 52

Management Key Performance Indicator Outbound Marketing Finance 52

Buffer Marketing

AUGUST 16, 2023

To ensure long-term success, we developed a comprehensive one-page business plan (because nobody wants to read long documents) outlining our long-term vision, goals, growth strategies, and key performance indicators (KPIs). Don't spread yourself too thin by trying to expand into five new places at once.

Transform 87

Transform PR Key Performance Indicator Thought Leadership 87

Buffer Marketing

AUGUST 16, 2023

To ensure long-term success, we developed a comprehensive one-page business plan (because nobody wants to read long documents) outlining our long-term vision, goals, growth strategies, and key performance indicators (KPIs). Don't spread yourself too thin by trying to expand into five new places at once.

Transform 52

Transform PR Key Performance Indicator Thought Leadership 52

Content Marketing Institute

JANUARY 31, 2019

The Creative Group 2019 Salary Guide is a good place to start. Long before you ask for a salary bump, ask your supervisors about the business’s goals and the key performance indicators related to your role. Start your search by investigating what others in your industry, role, and region are making. What’s the average?

Content Marketing 82

Content Marketing Key Performance Indicator Finance Copywriting 82

Hootsuite

OCTOBER 21, 2020

No matter the size or scale of your business, having a B2B social media strategy in place is important. Establish your key performance indicators (KPIs), then set benchmarks and achievable goals. Most RIAs (registered investment advisors) know it’s a way to measure behavioral finance trends.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Avinash Kaushik

AUGUST 22, 2022

Marketers, CMOs, Finance peeps should know the implications of picking an imprecise Success KPI, but the Analyst is the expert and, hence, I expect them to take the lead. In a future blog post, we can cover the process to put in place to ensure this happens at scale in your company/non-profit. Bottom line.

Transform 75

Transform Non-Profit Analytics Key Performance Indicator 75