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Guardrails and governance: How to protect your brand while using AI

Martech

Instead of A/B testing, marketers can programmatically test from A to infinity. state data privacy laws: What you need to know Some rules like color palette, fonts and spacing can be hard-coded into AIs parameters. Dig deeper: U.S. But other rules, like tone-of-voice are more subjective and open to interpretation.

Branding 135
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How to choose the right content marketing agency

Search Engine Land

This will be important for brands in specialized niches like healthcare, finance, or law, where certain standards for content must be met. Solid values for ethical content marketing. Ethics matter in content marketing, and you should expect your agency to adhere to them. What have they emphasized?