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Why Partnerships Are The Future Of Marketing

Duct Tape Marketing

Marketing Podcast with Robert Glazer. In this episode of the Duct Tape Marketing Podcast , I interview Bob Glazer. Bob is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency. Key Takeaway: Marketers today have a choice. Like that's crazy.

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3 tips to tackle the annual marketing budget challenge

Martech

Trying to justify every line item to finance teams that don’t understand marketing can be frustrating and overwhelming. Appoint a lead to run the annual budget planning process In a perfect world, someone on the marketing operations team manages the overall marketing budget, working closely with a trusted finance partner.

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