Rock Content

NOVEMBER 5, 2023

Regardless of its industry, niche, or long-term goals, every business needs a solid marketing budget in place. Not only does a marketing budget help a business properly plan out its advertising strategy, but it also streamlines the process of measuring overall return on investment.

Management 52

Management Key Performance Indicator Outbound Marketing Finance 52

Neil Patel

APRIL 21, 2021

With the fall of traditional outbound marketing, influencer marketing is becoming one of the most effective ways to attract customers and clients. However, had I gone after bloggers who write about finance, even though a particular blogger might like my software, their audience most likely wouldn’t care.

Fashion 133

Fashion Outbound Marketing PR Influencer Marketing 133

Marketing Insider Group

JULY 28, 2020

Salary often relates to influence, leading many to think CMOs are losing their place among leadership. Marketing and technology actually have synergies, so companies should really invest in both. Their peers in technology and finance, however, saw salary increases. Around 70% of marketers are investing in content marketing.

CMO 120

CMO Manufacturing Outbound Marketing Retail 120

Duct Tape Marketing

APRIL 25, 2014

Having a strong online presence is a crucial component of your marketing strategy, no matter what size your business is or what industry it belongs to. An online presence is important for outbound marketing because it reinforces your brand and what you offer to your target market.

Outbound Marketing 75

Outbound Marketing Finance Inbound Marketing Marketing 75

Marketing Insider Group

SEPTEMBER 14, 2020

Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. So without further ado. 26% of adults are almost always online. Pew Research Center ).

Digital Marketing 105

Digital Marketing Marketing Strategy B2C Marketing 105