Martech

APRIL 15, 2025

Many organizations over-invest in performance marketing and spend more to achieve the same or even worse results. Why do companies over-invest in performance marketing? Performance marketing is conversion-focused. It will undoubtedly favor performance marketing channels. The result? Processing.

Whitepaper 99

Whitepaper Branding Performance Marketing Finance 99

Martech

MARCH 18, 2022

If you don’t have a good cost number, it’s hard to do ROI and there’s lots of things we do in marketing that don’t really have good cost numbers. For example, a white paper that you wrote five years ago is still doing very well, but it only cost the company $2,500 to create it – is that really the cost, this year?

Whitepaper 128

Whitepaper Customer Journey Finance Marketing 128

Search Engine Land

JULY 26, 2023

Always-on marketing requires more planning, content, creativity, budget and time over standard short-term lead generation campaigns. All of this should be exciting to any marketer, but it will take time and persuasion to convince your company, especially your finance team, to approve. Making big bets can yield big returns.

Whitepaper 94

Whitepaper Finance User-Generated Marketing 94

Marketing Insider Group

AUGUST 30, 2019

The top strategy for removing these barriers is to develop ROI metrics and invest in marketing strategies and technologies that will enable marketers to measure and demonstrate ROI. Build Relationships with IT and Finance. You may think webinars, events, and white papers are great top-of-funnel lead generation tactics.

Marketing Strategy 10

Marketing Strategy Marketing Marketers Whitepaper 10

Unbounce

SEPTEMBER 19, 2023

She is a creative strategist through and through, working on conceptualizing marketing campaigns, white papers, multimedia projects, and so on. 00:30:54] Pete Housley: Banafshe, thank you for your SEO savvy as a performance marketer. I love this one. It was my favorite for sure. [00:30:54]

Copywriting 93

Copywriting SEO Price User-Generated 93

Marketing Insider Group

AUGUST 30, 2019

The top strategy for removing these barriers is to develop ROI metrics and invest in marketing strategies and technologies that will enable marketers to measure and demonstrate ROI. Build Relationships with IT and Finance. You may think webinars, events, and white papers are great top-of-funnel lead generation tactics.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40