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How to Use Google Scholar to Find Content Ideas and Research

Neil Patel

Well-researched content helps build audience trust and positions you as a leader in your industry. Not to mention, it costs 62 percent less than traditional marketing and can triple the number of leads you bring in. If you want to learn how to use Google Scholar successfully for your marketing research , follow the steps below.

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How social listening benefits your organization at four levels

Sprout Social

Market research, especially at scale, can be costly and time-consuming. Not to mention, traditional market research only captures data from a specific point in time. Imagine a director of brand strategy at a major food and beverage company is tasked with rebranding the company to be more health-focused.

Health 119
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See innovation differently: How social media holds the key to true differentiation

Sprout Social

Take the classic example of a large CPG food company, like Kraft , that is considering an expansion into a new vertical. Kraft determined through traditional market research that they wanted to enter the grocery burger market.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Hosting Tribunal) Food blogs lead in popularity, with 42.8% Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. UChicago) An average of 99,800 openings for market research analysts is projected each year over the decade.

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8 Ways that Video Marketing is a Game-Changer for Digital Marketers in 2023

Digital Marketer

As a dedicated digital marketer, you pour countless hours into gathering data, conducting market research, and fine-tuning your client’s marketing campaigns. In this dynamic and ever-evolving landscape, one marketing tool has consistently risen above the rest: video marketing.

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What Types Of Marketing Are There?

InTouch Marketing

The interconnected nature of SEO, content marketing, social media, and email marketing allows businesses to create holistic digital marketing strategies that resonate with their target audience across various online platforms. These methods include print advertising, broadcast advertising and direct mail marketing.