Remove Gen Z Remove Influencer Marketing Remove Shoppers Remove Video Marketing
article thumbnail

Staying Ahead of the Game: The Importance of Content in Your 2023 Consumer Marketing Strategy

Girl Power Marketing

Those days are gone, with new generations of shoppers looking for brands willing to interact with them in real-time. Connect through your content with an authentic voice to ensure you don’t miss out on new customers from the Millennial, Z, and Alpha generations, who have a combined spending power of more than $3 trillion.

article thumbnail

Where do Shoppers Research Products? We Asked 300 Consumers [New Research]

Hubspot Marketing

Although Instagram ranked in third place in the poll above, you shouldn't disregard Instagram -- especially if you're targeting Gen-Z or millennials who make up the platform's primary audience. For years, Instagram's visual layout has made it a hot spot for influencer marketing.

Shoppers 125
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Digital Marketing Trends for 2023

Spiralytics

With the goal of optimizing service operations, models for creating text, images, audio, and videos will become more essential to daily workflows in 2023. Influencer Marketing Will Continue to Rise Influencer marketing combines traditional and modern marketing strategies. billion in 2022. billion in 2022).

article thumbnail

Search Engine Rewind: What We Learned In 2022 and Where SEO Is Going in 2023

Neil Patel

Marketers pointed to video as the number one format in their content strategy. Over 80 percent of marketers point to video as a significant source of increased traffic and sales. Video marketing can take several forms, and it’s not just limited to ads. Google ranks fifth. That’s right. Not yet convinced?

SEO 113