Retail media: Why growth is moving off-site and in-store
SmartBrief - Marketing
AUGUST 24, 2023
Digitally native premium brands such as Warby Parker and Athleta, as well as discount retailers such as Dollar General, Five Below and Family Dollar are aggressively growing their physical footprints. On top of this, various media channels and third-party players also have unique systems and scoreboards in place.
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