Businesses Grow

OCTOBER 3, 2022

There are not many other places to advertise other than digital, and rates have been going up as inventory goes down. Agencies need more places to advertise, and Apple is giving it to them. GenZ media. I am obsessed with GenZ. They are so unlike any other generation and endlessly fascinating. Apple on the move .

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Gen Z Marketing Marketers Health 133

Hubspot Marketing

APRIL 10, 2023

And is TikTok still just for Gen Z? But, the real story is how it's taken off with Gen Z. And while social platforms like Facebook, Instagram, and TikTok have enabled and tested live features, Twitch still reigns supreme as the place to go for long-form live video. Are people still using Facebook?

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Gen Z Millennials User-Generated Branding 139

TechWyse

MARCH 28, 2023

That being said, many interesting updates and campaigns took place, and we’re here to fill you in on all the details so that you don’t get left behind. Marketing Content to Gen Z? Many of these brands target a digitally savvy, empowered generation–Gen Z. What are the values that imbibe the Gen Z mindset?

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Gen Z Finance User-Generated Advertising 52

Hubspot Marketing

JULY 30, 2023

Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. Consumers are turning to social in place of Google.

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Social Media Marketing Gen Z Global Marketing Millennials 142

Hubspot Marketing

JANUARY 29, 2024

Authenticity It‘s well known that TikTok is one of the most popular apps among Gen Z. In fact, 63% of Gen Z social media users report using TikTok in the last 4 weeks, according to Statista. It’s also no secret that Gen Z consumers crave authenticity and relatability in their media. Don't believe me?

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Gen Z User-Generated Education Food 107

Hubspot Marketing

SEPTEMBER 21, 2022

At the moment, Gen Z and Millennials are the most excited about exploring the metaverse, with around 15% of them having visited a metaverse at some point. 28% of Gen Z/Millennials have used a VR headset. 22% of Gen Z/Millennials have bought virtual items other than NFTs or crypto, like a skin in a video game.

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Gen Z Millennials Branding User-Generated 124

Hubspot Marketing

JULY 22, 2022

While social media, YouTube ads, unboxing videos, and streaming services are less popular when we look at all generations combined, splitting this up by age group paints a very different picture. Gen Z also favors unboxing videos more than any other generation. Retail Is Still Relevant, Especially for Older Generations.

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Gen Z Product Millennials Retail 100

Hubspot Marketing

MARCH 20, 2023

When learning about products and their features, consumers prefer searching the internet, retail stores and word-of-mouth tied for second place, and television ads in third place. Gen Z is the only generation with a different first preference, which is learning about a product and its features through social media.

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Gen Z Millennials User-Generated Social Media Marketing 145

Search Engine Land

SEPTEMBER 14, 2023

A recent survey revealed the majority of Gen Z women are favoring TikTok over Google for their search needs. Wikipedia snippets are served on some accounts for select SERPs for” People Places Events The snippets been spotted wedged between relevant videos as users have been scrolling down through in-app search results pages.

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Gen Z Place SEO 133

Girl Power Marketing

AUGUST 25, 2021

Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time. Generation Z Gen Z — born 1997-2012 — now makes up 40% of consumers. billion in recent years.

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Gen Z Influencer Marketing Marketing Strategy Millennials 52

Girl Power Marketing

AUGUST 25, 2021

Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time. Generation Z. Gen Z — born 1997-2012 — now makes up 40% of consumers. billion in recent years.

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Gen Z Influencer Marketing Marketing Strategy Millennials 52

Hubspot Marketing

SEPTEMBER 16, 2022

Here are our guesses based on recent Gen-Z data and new features from the most popular social media platforms. And data shows Gen-Z is doing the same. Let’s set the scene: In a couple of years, Gen Z will have fully joined the working class and will have tremendous spending power.

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Gen Z Product Place Social Media Marketing 139

Hubspot Marketing

DECEMBER 19, 2022

Only 44% of Gen Z-ers trust endorsements from a celebrity or athlete. The Gen Z crowd, in particular, values authenticity over appearing too polished online. In fact, only 7% of Gen Z consumers prefer audio chat rooms for discovering new products. But building that trust is getting harder.

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Gen Z Market Trends Millennials Marketing 120

Businesses Grow

APRIL 17, 2023

While Discord is a mystery for many right now, it’s becoming the de facto meeting place for a generation. The popularity of this secretive Discord channel is an example of a marketing challenge I discussed with Sara Wilson on a recent podcast episode called Why Gen Z is Hiding out in Digital Campfires.

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Gen Z Social Media Marketing User-Generated Education 87

Businesses Grow

SEPTEMBER 25, 2023

Literally, the company had one day to be relevant and connect to the meme … The meme-driven world I recently tuned into a Gen Z conference and listened for hours as young people talked about their dreams, values, and expectations for business. Still, the brand had to be relevant to earn the place! Only now matters.

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Gen Z Transform Marketing Marketers 127

TechWyse

JUNE 26, 2023

In fact, this June, we saw a number of live concerts, food festivals, exhibitions and performances taking place. Meta’s “Performance 5” framework provides data-backed tactics that align with the latest changes that have been taking place. But there are also many other ways to have a fun time without getting drenched.

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Gen Z User-Generated Promotion Food 40

Spiralytics

NOVEMBER 14, 2023

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. These sites are an ideal place to center engagement efforts.

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Gen Z Millennials Health Transform 52

Hubspot Marketing

MAY 8, 2023

For example, embracing BeReal , a new social media platform popular among Gen Z, can make a splash with that demographic in a space brands haven’t yet saturated. Nowadays, authenticity and relatability go much further, especially with Gen Z and Millennials.

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Gen Z Millennials Marketing Marketers 123

Hubspot Marketing

NOVEMBER 21, 2022

Gen Z is becoming a growing generation within the creator economy. Most content creators are Millennials and Gen X; however, more Gen Zers are starting to take root in the creator economy. So, creators with a smaller following can be more aligned with your budget.

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Gen Z Millennials Inbound Marketing Entertainment 88

Sales Force: CMO

AUGUST 2, 2022

Yet, the same survey revealed that fewer than 6% of employers have put policies in place that enable unbiased recruiting. Gen Z (those born between 1997 and 2010) is entering the workforce in the midst of a significant reevaluation of how, where, and why we work. What about Gen X? The good news? But that isn’t the case.

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Gen Z Millennials Health User-Generated 89

Sprout Social

JUNE 28, 2021

According to research conducted by the Harris Poll, on behalf of Sprout Social, 43% of Generation Z and 49% of Millennials have purchased directly from a social media platform. And that number is expected to rise as the consumers most likely to purchase on social media—Millenials and Gen Z—have increasingly more spending power.

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Gen Z Transform Millennials Shipping 108

Search Engine Land

MAY 13, 2024

Instead of only relying on traditional terms, we’ll group books by “entities” – the key people, places, things and ideas they discuss. It seems Gen Z authors are driving this new language trend, and we need to ensure your system keeps pace with evolving information. Knowledge is constantly changing.

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Gen Z Transform SEO Millennials 97

Marketing Insider Group

APRIL 17, 2023

Why Mass Marketing Will Not Work On Gen Z By Auntoinette Siu It comes as a surprise that as each generation evolves, so do their marketing preferences. Gen Z is rejecting mainstream media and quickly soaking up niche content – a stark shift from consumer preferences of the past.

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Gen Z Content Marketing Marketing Marketers 134

Buffer Marketing

APRIL 4, 2024

  Here's why building a TikTok presence should be on the radar of B2B businesses: Reach a younger, decision-making audience As younger generations move into decision-making roles within companies and become B2B buyers (the oldest of Gen Z is turning 27 this year), B2B brands must meet them where they are. 

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Gen Z User-Generated Entertainment Millennials 88

Marketing Insider Group

FEBRUARY 4, 2020

Skeptical Gen Z and millennial consumers have lost trust in official messages. Follow the lead of today’s leading companies into employee-generated content. As the Influencer Marketing Hub team points out, the secret to its success is the very nature of the Internet: it’s “a highly social place.”.

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Gen Z Whitepaper Millennials Transform 118

Content Marketing Institute

FEBRUARY 11, 2020

The social media app of Gen Z, TikTok is a surprisingly friendly place for B2C marketers. Just look at e.l.f. Cosmetics’ campaign that sparked over 3 million videos on the platform. Learn the what, why, and how of TikTok.

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B2C Gen Z Branding Place 124

Search Engine Land

FEBRUARY 1, 2023

About 70% of Gen-Z age people who play games do so with the intention of just virtually “hanging out,” and not actually playing. A Deloitte study found that Gen Z and Millenials spend on average about 11 hours a week playing video games. Playing video games is no longer considered anti-social behavior.

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Gen Z Advertising Advertisers Branding 93

Sprout Social

MARCH 21, 2024

Most of these purchasers are Gen Z, likely to identify as female and spend around 41% of their total beauty spend on the platform. If you’re a brand looking to reach Gen Z or Gen Alpha consumers, you’ll likely be a hit on UK TikTok. Collaborate with influencers and track campaign performance, all in one place.

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Branding Gen Z Fashion Food 100

Calvyn Lee Blog

JANUARY 28, 2023

Still, as it continued to attract users and became the de facto search engine of Gen-Z, TikTok spent the last year strategically courting advertisers with new tools and integrations. This remained true throughout 2022, even despite growing concerns about its data harvesting and privacy policies.

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Market Trends Gen Z Marketing Marketers 130

Hubspot Marketing

AUGUST 7, 2023

Thukral advises, "The best way to think of the content and tone of voice for Threads is by thinking of it as Twitter's Gen-Z cousin. Which means it's no place for your latest product demo, or a pitch for your new software feature. It's more casual, bolder, all about meme culture, and refreshing." But that would be a mistake.

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Gen Z Thought Leadership User-Generated Advertising 94

Hubspot Marketing

AUGUST 15, 2022

In July, Instagram revealed that the app will let shoppers place and track orders directly in their DMs. Social media is Gen Z’s preferred channel for discovering new products. 57% of Gen Z have discovered a new product on social media in the past three months. What Instagram's DM Shopping Feature Looks Like.

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Gen Z Millennials Shoppers Retail 97

Hubspot Marketing

DECEMBER 13, 2023

Women comprise 60% of the audience, but men and Gen Z are fast-growing segments. 80% of weekly “Pinners” have discovered a new brand or product on Pinterest, making it a prime place for passive and active shoppers. Fortunately, I’ll show you many tactics and best practices to boost visibility in both places.

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Gen Z SEO Real Estate Millennials 92

Jeff Bullas

JANUARY 24, 2023

It’s the social media home for Gen Z users across the globe and whether you are an aspiring influencer or a brand, you shouldn’t ignore a platform with that potential reach – especially if you’re targeting Gen Z. But how do you make a splash on TikTok and get noticed? Keen to get started?

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Gen Z Price Target Market Customer 338

Lynton Web

JANUARY 29, 2024

1 product discovery channel for Gen Z and Millennials (31% of customers use social to find answers to questions), it’s no wonder marketers are increasing their spend here this year. Google will also take notice and may place your site lower in rankings. With social media being the No.

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Market Trends Gen Z Millennials Marketing 59

Hubspot Marketing

OCTOBER 11, 2023

Our Consumer Trends Report shows that 73% of Gen Z currently use TikTok. Image Source Google has noticed this switch, with one of its executives even saying that Google Search and Maps have lost searchers in younger generations who instead turn to apps like TikTok and Instagram to look for places to eat. 2014 - Musical.ly

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Gen Z User-Generated Transform Social Media Marketing 123

Hootsuite

JULY 11, 2022

So if your brand targets Gen Z audiences, Snapchat should definitely be on your radar. 54% of Gen Z snappers use the app weekly. In this case, Gen Z refers to folks aged 12 to 17. Snapchat age demographics. 39% of Snapchat’s advertising audience is between the ages of 18 and 24. Source: Digital 2022.

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Gen Z User-Generated Advertising Advertisers 103

Sprout Social

APRIL 22, 2021

TikTok users are aged 10-29 , proving that the younger generations are the most avid TikTok users. This segment includes Gen Z and younger Millennials, so it’s an important cross-section of social media users. TikTok was the number 1 downloaded app in the Apple app store and in fourth place on the Google Play store.

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Gen Z User-Generated Millennials Marketing 140