Global Marketing, New Markets, Non-Profit and Transform

Global Branding: What it is And How to do Global Brand Management

Rock Content

DECEMBER 21, 2020

Global branding involves planning how the brand wants to be perceived worldwide and how it will position itself in each market to generate such perception. With global marketing strategies, it is possible to transform this idea into concrete actions that impact contact points with consumers (price, product, place, and promotion).

Brand Management

Brand Management Branding Management Logistics

Investment Opportunities in Africa: How to Invest For Profit and Purpose

Jeff Bullas

DECEMBER 7, 2022

For arguably the first time since the ’60s, that transformation was both bottoms up – new businesses and even whole new sectors sprung up spurning new unicorns such as in fintech (Cellulant) and telecommunications (the MTN Group and Econet Global) sprung up and engulfed the continent.

Health

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Marketing Pro Pulse

Global Branding: What it is And How to do Global Brand Management

Investment Opportunities in Africa: How to Invest For Profit and Purpose

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