article thumbnail

Global Branding: What it is And How to do Global Brand Management

Rock Content

This strategy may also be called global branding or international branding. Global branding involves planning how the brand wants to be perceived worldwide and how it will position itself in each market to generate such perception. Branding is already a challenge in local markets. Increase brand value.

article thumbnail

Investment Opportunities in Africa: How to Invest For Profit and Purpose

Jeff Bullas

In this article, we will discuss 7 sector opportunities, challenges to investments, and practical ways to invest to yield good profits, with purpose. Most companies and funds in Africa concentrate on Africa One, which has the most disposable income and behaves like the elite segments in other global markets.

Health 202