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How Driscoll’s pivoted from fresh in-store to fresh online

Martech

We spoke to Frances Dillard, VP of Brand and Product Marketing at Driscoll’s, about pivoting a fresh produce offering. “Driscoll’s has been around for 100 years, we’re family-owned, a private company,” said Frances Dillard, VP of brand and product marketing, herself a ten year Driscoll’s veteran.

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Pepsi, McDonald’s and the latest in digital out-of-home

Martech

“Digital out-of-home is growing successfully,” said Barry Frey, President and CEO of DOOH industry organization DPAA Global, at this week’s DPAA Summit in New York. The $13 billion global market represents 37% of all out-of-home. Kira Rich, Google AR/XR product marketing, talks AR at the DPAA Summit.

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The Ultimate List of Types of Marketing [40 and Counting]

Hubspot Marketing

You can also use email marketing to nurture leads with content that moves them along the buyer’s journey. Event Marketing. Event marketing is planning, organizing, and executing an event for the purpose of promoting a brand, product, or service. Experiential Marketing. Global Marketing.

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Xerox Prints New Vision With Marketing

Content Marketing Institute

If not, you’ve got a good idea of the messaging challenges the global marketing team at Xerox faced. They needed a way to open people’s minds to think of the MFP as a workplace assistant, supporting productive, cost-effective, and streamlined business. They created The Future of Work Global Tour as the platform to achieve this.

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State of Content 2022: New Survey Data Reveals ?Top Challenges for Marketers ?(& Tips to Overcome)

Welcome Software

The findings not only confirm the looks of the evolving marketing landscape that we have witnessed with hundreds of our customers but also throw some fresh and rather keen insights into the mix. Size: Enterprise & Mid-Market? Who was targeted? Titles: Director & above? Cross-Channel Experience. times more likely?