Martech

OCTOBER 13, 2023

“Digital out-of-home is growing successfully,” said Barry Frey, President and CEO of DOOH industry organization DPAA Global, at this week’s DPAA Summit in New York. The $13 billion global market represents 37% of all out-of-home. Kira Rich, Google AR/XR product marketing, talks AR at the DPAA Summit.

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Duct Tape Marketing

JULY 20, 2022

In this episode of the Duct Tape Marketing Podcast , I interview Mark Kilens. He oversees Airmeet’s global marketing team responsible for brand, demand, lifecycle, and product marketing. In this episode of the Duct Tape Marketing Podcast , I interview Mark Kilens.

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CMO Global Marketing Education SEO 80

Hubspot Marketing

MAY 14, 2019

Field marketing is creating sales enablement content like case studies, product overviews, competitor comparisons, and more to help sales close their prospects into customers during the last stage of the buyer’s journey. Global Marketing. Global marketing is focusing on the needs of potential buyers in other countries.

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Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Adobe Experience Cloud Blog

APRIL 25, 2018

We have received hundreds of nominations so far and are excited to announce the first 25 members of the Fearless 50 , to be honored at next week’s Marketing Nation Summit in San Francisco: Alisa Baum, Sr. Director, Product Marketing, GridGain. Andy Caron, Director of Inbound Marketing and Automation, Telnyx.

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Martech

JULY 12, 2021

We spoke to Frances Dillard, VP of Brand and Product Marketing at Driscoll’s, about pivoting a fresh produce offering. “Driscoll’s has been around for 100 years, we’re family-owned, a private company,” said Frances Dillard, VP of brand and product marketing, herself a ten year Driscoll’s veteran.

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Shoppers Shopper Market Millennials Retail 124

Digital Marketer

DECEMBER 19, 2022

The fact that the global market size of ecommerce continues to grow reflects these changes. As more businesses had success selling their goods and services online, others naturally followed. We have also seen a change in consumer attitudes as the convenience of online purchases proved popular.

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Transform eCommerce Retail Entertainment 83

Content Marketing Institute

AUGUST 17, 2018

If not, you’ve got a good idea of the messaging challenges the global marketing team at Xerox faced. They needed a way to open people’s minds to think of the MFP as a workplace assistant, supporting productive, cost-effective, and streamlined business. They created The Future of Work Global Tour as the platform to achieve this.

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