Adobe Experience Cloud Blog

DECEMBER 4, 2018

Product marketing identifies the group of customers that is the best fit for driving growth. This is brought to life through market research and real data about existing customers. I’ve always been a firm believer that product marketing is not an armchair quarterback role. Keys to Knowing Your Customer. Video Production.

Product Marketing 133

Product Marketing Product PR Price 133

Content Marketing Institute

JULY 24, 2018

That leaves a gap for low cost-per-click advertising on thought-leadership content. 100,000: Integrating some personalization technology into our content marketing strategy. Courtney Cox Wakefield , manager, digital marketing, Children’s Health. courtewakefield Click To Tweet. thesearchguru #CMWorld Click To Tweet.

Whitepaper 106

Whitepaper Content Marketing Direct Mail User-Generated 106

Sprout Social

NOVEMBER 14, 2022

Sprout’s Listening tool enables our social team to keep a constant pulse on our brand health and sentiment. How much social volume do our PR efforts and thought leadership content generate? As Mike Blight, Sprout’s Senior Market Research Manager, puts it, “Listening is like Pandora’s Box.

Marketing Strategy 101

Marketing Strategy Thought Leadership Transform PR 101

Adobe Experience Cloud Blog

AUGUST 14, 2015

A major PR firm calls a celebrity’s suicide a publicity “opportunity” for mental health groups. You can’t fool-proof every plan, but it’s important to take the time to do the due diligence, whether that’s asking around the office or conducting formal market research. Gaffe Happens.

Thought Leadership 134

Thought Leadership PR Health Marketing 134