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Inside Pipeline360’s Hand-Delivered Content Strategy With Matt Hummel

Animalz blog

“Our solutions were really designed to solve marketers’ biggest challenges, which were identified in the market research.” (13:05) Their content isn’t just thought leadership. But we work with b to b marketers, and specifically, generally speaking, folks who are in a revenue oriented role, so think digital, demand, ABM.

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How to Answer 25 FAQs on Content Marketing

Content Marketing Institute

By leveraging inbound marketing tactics companies can share content with the intention of inspiring their audiences. Instead of pushing out product information, content is intended to stand out based on elements such as authenticity, thought leadership, experience in solving those problems, etc. EricaLindberg_ Click To Tweet.