Marketing Insider Group

MARCH 27, 2020

Creating thought leadership. Amplify your best thought leadership. If you don’t already have one, check into the opportunity for mental health services for your company. make sure everyone is aware of tele-health options for doctors. Our clients range from technology to healthcare to finance.

Thought Leadership 139

Thought Leadership Health Finance Marketing 139

Marketing Insider Group

JULY 13, 2020

Brand trust and thought leadership. Brand trust and thought leadership. Thirty-five percent of B2B buyers spend one to three hours a week reviewing thought leadership content. Of C-suite execs, 47 percent said thought leadership content had a direct impact on their decision to award business.

Thought Leadership 121

Thought Leadership Real Estate User-Generated B2C 121

Sprout Social

OCTOBER 18, 2023

Learn how people feel about your brand, products and content To understand brand health, you must demystify how your audience feels about you and your products. One company in the health insurance industry makes their name known by doing exactly that—whether or not they’re mentioned. The result?

Health 118

Health Manufacturing Thought Leadership Product 118

Sprout Social

NOVEMBER 17, 2022

The brand also used this fact-sharing technique to honor World Mental Health Day. The Reel below features their chief creative officer, Chris Breen, talking about the agency’s clients and sharing his thoughts on the industry. The Grady Health System posted a slideshow of paramedics to celebrate #EMSWeek : View this post on Instagram.

Branding 115

Branding Health Thought Leadership Fashion 115

Adobe Experience Cloud Blog

OCTOBER 21, 2015

Health insurance MVPs were also out and about attending AHIP’s Consumer Experience & Digital Experience conference. The show aimed to bring health plans practical ways that digital engagement can help transform how consumers interact with their health and the health system.

Transform 134

Transform Health Thought Leadership CRM 134

Businesses Grow

MARCH 18, 2024

SXSW 2024 was a gathering of thought leadership, providing a glimpse of “what’s next” in media, technology, and marketing, among other topics. SXSW 2024 seemed more somber as attendees pondered deep fakes, the existential nature of AI, humanoid robotics, quantum computing, inclusivity, and mental health.

Gen Z 128

Gen Z Transform Energy Thought Leadership 128

Buffer Marketing

NOVEMBER 1, 2023

In my 20s, I fell down a health and fitness rabbit hole.   At one point, I’d started a fitness blog, landed a great job as a writer at Women’s Health Magazine, and dabbled in personal training. As a result, I built up a 6,000-strong following on Instagram. Plus, it didn’t serve me professionally anymore. 

Branding 93

Branding Health PR Transform 93

Adobe Experience Cloud Blog

APRIL 27, 2020

It can also be key to keeping your mental health in check and ensuring you’re able to effectively keep up with your work. It’s not just about the health of your marketing strategy or your database! Our mental health is bound to take a bit of a kick when we’re all inside and unable to follow our usual routines.

Product 163

Product Health Thought Leadership eCommerce 163

Adobe Experience Cloud Blog

MAY 11, 2017

For example, a health-and-fitness company enlisting Kim Kardashian for a product geared towards a female audience. She has an enormous following but her audience is extremely diverse, loosely connected and only a small portion can be considered health-and-fitness fanatics.

Influencer Marketing 134

Influencer Marketing Thought Leadership Health Education 134

Set Up

SEPTEMBER 13, 2022

Now, thanks to data capturing the preferences of health conscious consumers, consumers get to enjoy their favorite brands with less sugar. The pandemic also slowed down the world to give people a chance to evaluate their health and wellness lifestyles. They soon rolled out their cheeky “Can I Get an Aha?” campaign to promote the drink.

Health 52

Health Energy Thought Leadership Shoppers 52

Adobe Experience Cloud Blog

JANUARY 23, 2019

If improving the health of your database is a priority in the new year, skip the traditional means of data cleansing and take a look at your email inbox first. The data doesn’t get any fresher, or the process any easier, than mining emails to maintain the health of your database. Beyond Database Health. Think about it.

Health 134

Health Thought Leadership Email Marketing Communications 134

Search Engine Land

JANUARY 11, 2023

Yelp launches “health and safety measures” community feedback feature. Bing Adds More Health Data To Search. 2010: The health related queries were related to sicknesses, medicine, medical facilities, in addition to more generic health and fitness related queries. Google Book Scanning Faces Chinese Challenges.

Search Marketers 116

Search Marketers Health Law Marketing 116

Hubspot Marketing

OCTOBER 25, 2022

Running your own business can be a great career choice for people living with long-term disability or health condition. In this post, we’ll discuss why networking can be a challenge and best practice approaches to networking that disabled entrepreneurs can put in place to stay on top of both the competition and their own health.

Health 90

Health Energy Thought Leadership Communications 90

Adobe Experience Cloud Blog

OCTOBER 24, 2018

That’s a lot of time, money, and resources spent on database health. Let’s take a look at a very standard and unassuming out-of-office reply: Now if we’re JUST talking database health here: You just validated Mark’s email address and know he’s still at the same account. I have a far better solution.

Law 128

Law Health Thought Leadership Fashion 128

Rock Content

MARCH 29, 2023

Just to share one of the many examples, Men’s Journal recently published an article written using AI that had plenty of major errors in health content; errors that could have far more serious consequences than simple mistakes in a blog post of a tech startup.

Thought Leadership 98

Thought Leadership User-Generated Health Digital Marketing 98

Duct Tape Marketing

APRIL 16, 2020

How current reinvention due to the health crisis is forcing everyone else to look more like tech titans. They drive traffic and engagement, too, for everything from downloads of thought leadership pieces to registration for upcoming events. Are there any Tech Titans that have lost their way? Try it for yourself.

Thought Leadership 74

Thought Leadership Health Marketing Marketers 74

Adobe Experience Cloud Blog

APRIL 9, 2015

Another example could be that health insurers start incentivizing their customers based on real-time data. Picture this: down the road your car might be able to know when it’s getting a flat tire and send out a signal (via beacons) to the nearest auto shop. Modern B2B Marketing b2b Consumer'

Thought Leadership 134

Thought Leadership Customer Health Marketing 134

Adobe Experience Cloud Blog

APRIL 25, 2018

Carey Straetz, Senior Digital Marketing Manager, Daniels Health. Christina Zuniga, Marketing Technology Manager, InTouch Health. appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Amanda Todorovich, Senior Director, Content & Creative Services, Cleveland Clinic.

CMO 134

CMO Inbound Marketing Health Thought Leadership 134

Sprout Social

APRIL 26, 2022

So communications—especially external comms like thought leadership or speaking gigs—can be a tough sell. Clearly define these benefits, and provide examples of brands with strong executive thought leadership. Improve brand health? Here are some tips to help you craft a strategy. Set goals and a timeline.

Communications 85

Communications Thought Leadership PR Health 85

Marketing Insider Group

APRIL 5, 2021

If misinformation affects the user’s happiness, health, safety, or finances, Google will mark it as YMYL. Health and safety. Work on your brand reputation with thought leadership initiatives: The more well-known your brand and leaders are in the space, the greater credibility for your website and content.

Content Marketing 131

Content Marketing SEO Finance Health 131

Martech

JANUARY 4, 2022

It’s not transactional content, in the sense of an attempt simply to sell the consultancy’s services; it aspires to thought leadership. ” The purpose was to gather data on how people engage over time, for example, with purchases, with banks, with travel, with their health.

Transform 138

Transform Thought Leadership Copywriting Marketing 138

Adobe Experience Cloud Blog

AUGUST 6, 2020

Monitoring and supporting employees during the adjustment to working from home, which included schooling children from home as well, has been a major area of focus during the pandemic to ensure mental and physical health. This has taken the form of Zoom happy hours, trivia nights, and other virtual social events.

Transform 174

Transform Shipping Entertainment Communications 174

Adobe Experience Cloud Blog

JUNE 19, 2020

I can’t stress this enough – with a few simple clicks, you could leverage artificial intelligence powered by Adobe Sensei in existing workflows to maintain the health of your database and significantly reduce unsubscribe rates. What if you could identify and suppress those users who are likely to unsubscribe?

Transform 174

Transform Thought Leadership Health Event Marketing 174

Set Up

MARCH 3, 2022

Set up COO, Amanda Thompson , virtually sat down with Natanel Bigger , the Founder and CEO for MONPURE, the world's first dedicated scalp and hair health brand, to discuss the origins of the company, their focus on being ethically and morally sourced, and more. “ ” WATCH + READ THE RECAP BELOW. WATCH THE FULL INTERVIEW TO THE RIGHT.

CMO 52

CMO Thought Leadership Fashion Energy 52

Adobe Experience Cloud Blog

SEPTEMBER 29, 2015

Whether your business is an e-commerce enterprise, a for-profit university, or health insurer, your target audience needs to be engaged through acquisition, retention, loyalty, and ultimately, advocacy. After all, a “lead” is exclusive to B2B marketing that typically involves long sales cycles and complex deals, right?

Customer 134

Customer Thought Leadership Health Customer Journey 134

Adobe Experience Cloud Blog

NOVEMBER 27, 2013

But the healthcare industry (including hospitals, B2B medical manufacturers, and health clubs) has hesitated to embrace social media. adults by the PwC Health Research Institute found that one-third of respondents considered social media platforms appropriate for the discussion of healthcare. A survey of 1,060 U.S. Use Images.

Social Media Marketing 134

Social Media Marketing Health eBook Food 134

Adobe Experience Cloud Blog

MARCH 30, 2018

Their CS Ops team drives initiatives to provide upper-management real-time visibility into their customers’ “health,” which is represented by a combination of usage data and other contextual metrics (to evaluate how ‘sticky’ customers are). CS Ops teams also drives company-wide adoption of outcomes-based metrics and processes.

Customer 134

Customer Transform Thought Leadership Health 134

Adobe Experience Cloud Blog

MAY 29, 2018

Green tends to be associated with health along with the feelings of peace and serenity. Color code: Wealth, health, prestige, serenity, generosity, safety. The post What Brand Colors Can Reveal About Your Business appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Branding 134

Branding Energy Health Thought Leadership 134

Marketing Insider Group

JANUARY 4, 2021

It was near the end of a long and successful run working for SAP Digital Business Services Marketing, focused upon the art and science of marketing analytics with a bit of thought leadership mixed in.

Transform 145

Transform Analytics Thought Leadership Global Marketing 145

Sprout Social

MAY 11, 2023

Monitor message activity and frequency to stay ahead of a crisis Your social inboxes are like a vital sign that measures your brand health. For the most part, an average volume of messages means things are business as usual. But an unexpected spike can be cause for concern.

Branding 128

Branding Transform Thought Leadership Advertising 128

Adobe Experience Cloud Blog

DECEMBER 27, 2016

Jenny Craig, a weight management and nutrition company, provides their audience with tips on how to meet their health goals while not compromising the holiday fun–a concern that often comes up during the holidays. to nudge them closer to conversion. Conversion/Purchase.

Customer Journey 110

Customer Journey Customer Thought Leadership Retail 110

Adobe Experience Cloud Blog

MARCH 30, 2015

Once relegated to voice communication and text messaging, these devices are used for everything from monitoring our health, teaching us foreign languages, to decimating our productivity (I’m looking at you, Candy Crush!), Mobile devices play a central (and growing) role in our lives. and much more. Mobile Marketing b2b Consumer'

Thought Leadership 134

Thought Leadership Health Marketing Marketers 134

Adobe Experience Cloud Blog

MARCH 15, 2017

As an email marketer, list hygiene is critically important to your database health. Chiptotle explains,“We’re cleaning up our list and want to be certain as to whether or not you still want to be on it.” Chipotle sets a great example, creating context and then prompting the subscriber to decide what happens next.

Thought Leadership 130

Thought Leadership Health Email Marketing Promotion 130

Adobe Experience Cloud Blog

MAY 12, 2017

They help us evaluate the health and efficiency of our programs but do not give us the complete picture. Please share your thoughts and ideas below! was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post What Can You Buy With A MQL? What Can You Buy With A MQL?

Thought Leadership 115

Thought Leadership Whitepaper Health Customer 115

Martech

JUNE 23, 2022

The top 10 categories researched (in order) are travel, clothing, tools, sporting goods, electronics, financial products and services, health and personal care, household appliances, media/entertainment, and cars. Self-Care Enthusiasts are interested in spending time where it matters most, whether with family, on mental health, or fitness.

Shoppers 88

Shoppers Entertainment Health Advertising 88

Adobe Experience Cloud Blog

DECEMBER 5, 2018

Marketing that supports and builds the long-term health of a brand is certainly positive. The post Short-Term Marketing Tactics Can Help You Reach Your Long-Term Goals appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Testing priorities are often biased toward long-term results.

Shoppers 134

Shoppers Price Thought Leadership Health 134

Sprout Social

MARCH 9, 2023

Internally, the leadership team engages in direct communication with other teams, while externally, executives’ strong social media presence can serve as a thought leadership platform. Executive members of an organization typically communicate externally through social media, media appearances and talks at conferences.

Communications 110

Communications PR Key Performance Indicator Thought Leadership 110